Small Business Saturday FREE Welcome Mat and Reusable Shopping Bags for Business Owners!





Small Business Saturday FREE welcome Mat and Reusable Shopping BagsSmall Business Saturday FREE Welcome Mat and Reusable Shopping Bags

 

If you are a small business owner, American Express will send you a FREE Welcome Mat and 20 Reusable Shopping Bags for your Small Business Saturday activities!

I love the Small Business Saturday promotion. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving – it’s a day dedicated to supporting small businesses across the country.  The Shop Small® Movement inspires people to shop with and support these small businesses as well as give back to the places that have given their communities so much.

This year, Small Business Saturday is on November 30th.


From Wikipedia

Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.

In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,and also gave rebates to new customers to promote the event.

American Express publicized the initiative using social media, advertising, and public relations. At least 41 local politicians and many small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.

The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). The hashtag is used in a manner similar to #FollowFriday to highlight favorite local businesses.




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