This is a sponsored post. I was compensated for sharing this news, and my views on the subject.
Who doesn’t love to indulge in a creamy snack of yogurt? According to Sarah Haskins* (a wise old sage from the dark ages of the internet), yogurt is the official food of women. Full of the active, good bacteria your digestive tract needs, plus the added benefit of up to 9 grams per 6-ounce serving of protein. What’s not to love?
Hmmm…depending on the brand and flavor you buy, quite possibly this.
You see, some companies like Danone, the parent company of Dannon Fruit on the Bottom, Light and Fit Greek, Oikos, and Activia choose to enhance the luscious coloring of red-based fruit flavored yogurt (like strawberry, raspberry and cherry flavors) with an extract made from the pulverized, dead bodies of cochineal insects.
Will you find that on the label? No, but now you’ll know if you see an ingredient called “Carmine” that’s what it is. Bugs!
Okay, not only is that completely repulsive, but it has been reported that Carmine may cause allergic reactions ranging from hives to anaphylactic shock in some individuals. Not to mention the vegans among us (who choose not to eat meat or other animal-derived ingredients) are, in fact, eating pulverized bugs.
And when you buy red fruit based yogurts, like Dannon Fruit on the Bottom, Light and Fit Greek, Oikos, or Activia – aren’t you expecting berries and not bugs? Personally, if given a choice, I try to avoid eating bugs whenever I can.
A consumer advocacy organization, The Center for Science in the Public Interest (CSPI), is spearheading an initiative to have Danone remove Carmine from their products, or at the very least indicate on the label that the uncommon ingredient is derived from an insect.
If you agree, you can sign the online petition here.
*the inclusion of the Target Women video by Sarah Haskins does not indicate her involvement or support of this project. Anytime I think about yogurt, I think about this video.