JCP: Sign up for the New Fair & Square Email Newsletter!




So how do you like the new look of JC Penney’s? Do you like the new “Ellen” commercials?

They’ve just started to show their “Spring” TV ads, and I always think they are for Target, until I see the new square JCP logo at the end.

Sign up for the new JCP email newsletter and get a heads up on their new  ”fair and square” pricing strategy:


1. Every Day Value Pricing – The company will look at 2011 sales data and mark down all merchandise by 40% of 2011 pricing

2. Monthly Value discounts – Rather than constantly changing promotions, JC Penney’s will have a single monthly offer, more than likely based on holidays.

3. “Best Price”  discounts- On the first and third Friday of every month, JC Penney will offer its  ”best price”  in a move to sell through  extra inventory.


You can save even more by buying a JCP Gift Card for 18% off here!


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